How can I use my modern website?
Anyone visiting your website will either be drawn in or put back by your content. This means that the look, navigation and information written on each page matters. For some it’s a quick “tire kick” and others it’s “in-depth research”.
Either way making a good 1st impression will lead to a follow up call, email or walk-in to your business.
With the advent of social media, people can now find information about your product or services on other websites. They will read things like usage comments, pricing, specials, etc. If they are unsure about something they’re reading, they may go directly to your website to confirm it’s true. It’s important to keep your content organized and up-to-date for this reason.
There are so many places to advertise on the web, and so many places people are actively discussing your product or service.
A major new use for your website is to track where these activities are taking place so that you can get more out of your marketing and public relations spending.