Websites these days need to keep up with the evolving tech to remain relevant in this day and age. Most businesses struggle because they\u2019re not evolving, don\u2019t be one of them.<\/p>\n
Smarter Websites for Smarter Businesses 7 Ways to a Smarter Website 1. Add Analytics 2. Add Forms 3. Add Social Media 4. Add Photos 5. Add Chat 6. Add Responsive 7. Add Content Stay Ahead of Your Competition with Smart Websites Websites these days need to keep up with the evolving tech to remain relevant in this day and age. Most businesses struggle because they\u2019re not evolving, don\u2019t be one of them. Smarter Websites for Smarter Businesses Your business website needs to be more than a brochure for your business. It needs to be a virtual […]<\/p>\n","protected":false},"author":6,"featured_media":1715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[207],"tags":[],"class_list":["post-1714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education"],"yoast_head":"\n
\n <\/strong>Your business website needs to be more than a brochure for your business. It needs to be a virtual connecting place, where your prospective customers can easily contact. They must be able to make a decision right away whether they would like to use your services or not. If you want them to decide in your favor and convert them into a regular customer, you need to be smart about it.\u00a0<\/p>\n
\n <\/strong>There are 7 components to a smart website. If you have them, you\u2019ll be ahead of the curve and will start to reap its benefits, soon.<\/p>\n
\n <\/strong>First and foremost, you need to know who\u2019s visiting your website, how they\u2019re getting there, what they did once they got there, where they went after that etc. This data will help you shape your online strategy; because once you understand your visitor\u2019s behavior you can make educated changes to improve results further.\u00a0Harvard Business School<\/strong> wanted to expand the digital reach of two of its summer schools: Harvard Summer School and Harvard Extension School. With employing the right analytical tool they were able to create a streamlined SEO and PPC campaign that: increased their registration by 75% from organic searches; 89% increase in traffic from organic search.<\/p>\n
\n <\/strong>Forms are a great way to encourage customers to connect with you and gather data. Businesses ask customers to sign-up for their newsletter or open a new account with a form, too. Just remember, the shortest most concise forms have the highest conversion rates.\u00a0DropBox<\/strong> got 70,000 users overnight just because their sign-up webform was extremely simple.<\/p>\n
\n <\/strong>You may have a fairly strong following on social media, but are you leveraging it correctly to make your website more attractive in the eyes of the all-powerful search engines? If you want your brand to be visible and to stand out amongst the crowd, social media is the key.\u00a0You can add\/embed social media to your website through various ways, including: include social media buttons; showcase your Facebook and\/or Twitter feeds on your website; include Share buttons.\u00a0According to Shareaholic, social media is now the number one driver of all website referral traffic.\u00a0Herschel Supply Co.<\/strong>, a Vancouver based small business manufacturing high quality backpacks and travel apparel improved their customer satisfaction by 20% and improve overall brand image by 60% simply by being socially active on various social media outlets. \u00a0<\/p>\n
\n <\/strong>People love pictures. They now expect and prefer an image-centric experience over a text-centric experience. Images give a website a more personal \u2018feel\u2019, which improves customer interaction and ultimately conversion. When done right, adding high resolution pictures can improve website conversion many times over.\u00a037Signals improved sign-ups for their Highrise product by 102.5% by adding a picture of a person.<\/p>\n
\n <\/strong>You went to buy a shoe. You saw a shoe you liked, but when you looked around to inquire about the price or available sizes \u2013 there was no salesperson to be found. What did you do? You probably waited a few minutes and then left. Consider the chat box on your website your salesperson. If you\u2019re not there to answer your visitor\u2019s queries \u2013 they\u2019ll leave.\u00a0Intuit<\/strong> improved conversion by 211% by implementing proactive chat on key areas on their website.<\/p>\n
\n <\/strong>These days smartphones account for 75% of all internet traffic. Which means, around 8 people in 10 are accessing your website through their smartphones. Therefore, launching a responsive version of your website is essential to the success and progress of your business.\u00a0After launching a responsive version of their website, Offspring<\/strong> improved their mobile conversion rate by 15%, mobile revenue by 102.58% and organic traffic by 25.5%.<\/p>\n
\n <\/strong>If you want to be noticed by search engines, you need the right kind of content on your website. To stand out, you need to update the content on your website regularly through blogs, articles, case studies, white papers, info-graphics etc.\u00a0Trensic Media<\/strong> improved its website traffic by a whopping 1,000% by their 5-week aggressive blogging strategy.<\/p>\n
\n <\/strong>In this customer-centric age, the best way to keep your customers satisfied is by connecting with them. Not only do smart websites help you automate your business, they\u2019re your first point of introduction to prospective buyers as well \u2013 keeping you well ahead of your competitors. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"