
{"id":1263,"date":"2014-04-08T15:19:03","date_gmt":"2014-04-08T19:19:03","guid":{"rendered":"http:\/\/www.iwdcanada.com\/news\/?p=1263"},"modified":"2016-05-20T13:44:05","modified_gmt":"2016-05-20T17:44:05","slug":"refreshingly-different-sales-marketing-support-company-chooses-iwd-to-support-their-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.iwdcanada.com\/news\/refreshingly-different-sales-marketing-support-company-chooses-iwd-to-support-their-marketing-efforts\/","title":{"rendered":"Refreshingly Different: Sales &#038; Marketing Support Company chooses IWD to support their marketing efforts."},"content":{"rendered":"<p>IWD was hired by <a href=\"http:\/\/www.prexchange.com\/\" title=\"PR Exchange\" target=\"_blank\">PR Exchange<\/a> to redesign their entire website. Built on a WordPress backend, the website was designed and developed from the ground up. Our goal in this project was to both communicate the company\u2019s experienced and proven background, as well as it\u2019s fresh attitude and key message of \u201cdifferent\u201d. Through our design process their messaging, style, and functionality were overhauled to take advantage of today\u2019s trends. Our customers final product delivers a vibrant style that conveys a message of high-energy, and puts an emphasis on the flexibility of the company to suit their customers needs. IWD was retained to provide <a href=\"https:\/\/www.iwdcanada.com\/maintenance.php\" title=\"on-going maintenance and support\">on-going maintenance and support<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>IWD was hired by PR Exchange to redesign their entire website. Built on a WordPress backend, the website was designed and developed from the ground up. Our goal in this project was to both communicate the company\u2019s experienced and proven background, as well as it\u2019s fresh attitude and key message of \u201cdifferent\u201d. Through our design [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":1267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,100],"tags":[18,17,65,108],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-design-development","category-website-updates-maintenance","tag-toronto","tag-website-development","tag-website-maintenance","tag-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Refreshingly Different: Sales &amp; Marketing Support Company chooses IWD to support their marketing efforts. - IWD Canada: Website Updates, Website Design, Development<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.iwdcanada.com\/news\/refreshingly-different-sales-marketing-support-company-chooses-iwd-to-support-their-marketing-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Refreshingly Different: Sales &amp; Marketing Support Company chooses IWD to support their marketing efforts. - IWD Canada: Website Updates, Website Design, Development\" \/>\n<meta property=\"og:description\" content=\"IWD was hired by PR Exchange to redesign their entire website. 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