At IWD Canada we’d like to think of ourselves as a rather stylish lot. That’s why, it is our great pleasure to announce the recent launch the online properties for Toronto-based image consulting firm, Minling Pan Studio. Like many of our clients, Minling Pan Studio wanted to focus on what they do best – fulfilling their customers’ style needs. As color, fashion and wardrobe consultants, they sought technical support for a website that could easily be updated after IWD had completed the initial web design and development. The solution was to create a WordPress site that makes routine maintenance simple and allows for the addition of new features, as the business expands.
The first of its kind, Minling Pan Studio blends professional image consultation with a retail fashion environment – bringing a distinct and fresh approach to image consulting. In addition to selling clothes, accessories and make-up, they offer consulting services and seminars, including color and style analysis, wardrobe audits and personal shopping. Minling Pan Studio is the exclusive distributor for Hong Kong designer label A.Y.K.
Since Minling Pan Studio is a style oriented business it was important for us to keep it super-snazzy and all about the brand. The look and feel needed to be representative of a fresh and creative approach to image consulting. Potential clients had to be immersed in the stylish sophistication that says, “Minling Pan” from their initial click onto the site. Great design and inspiriting creative elements needed to merge seamlessly with the practical aspects necessary to allow the client to manage the site now and in the future.
Combing panache, elegance and a dash of whimsy, www.minlingpan.com features a product gallery highlighting clothing, accessories and make-up, detailed descriptions of the services offered, and a blog that provides style tips. Since the initial launch, the client has expanded the website to include a wholesale section, complete with a shopping cart. Moving their business into the ecommerce space has allowed their consumers to purchase products and services directly from their website, resulting in an increase in profitability.
“Brian and the IWD team are very knowledgeable, professional, efficient and reliable. I am very satisfied with their designs not only because of their creative ideas but also because they fully understand my needs and work hand in hand with me. This is very important because I know nothing about websites. I tell them what I want and they will make it happen,” said Minling Pan, Founder of Minling Pan Studio. “As my business has grown, I have added things a couple of times. For example, I added a shopping cart, as well as a password protected page and have asked numerous questions accordingly. They are very patient as they walk me through the process. Most importantly, they give me the best solutions within the shortest time. To every business owner, time is money. Their help is a huge benefit! I am glad that I met Brian and his team. They make my life easier.”
We’d like to offer our sincere congratulations to Minling Pan Studio, as they leap into the ecommerce landscape and look forward to beginning the support behind their swagger into the coming years.
The Dapper Caps, at IWD Canada