The IWD Canada team is pleased to announce the launch of www.mycoatisblue.com, the online home of Blue Image Group, a Canadian custom fashion purveyor. Blue Image Group tasked our team with designing and developing a website that allowed for easy and frequent content updates and explained the unique nature of their business to potential clients. The solution was a combined HTML and WordPress backend that were seamlessly integrated through a strong consistency in site look and feel.

“It was our intention to bring the excellence in quality of the Blue Image Group brand forward in both their site creative and functionality.” Says Brian J. Kumarasamy, of International Web Development Corporation (IWD). “It was critical for users to enter the site and be immersed in the Blue Image experience. They needed to feel and understand what it might like to be serviced by a top notch, made-to-measure designer, before they make their initial appointment. In essence, our strategic approach was to make their web portal a trigger to conversion. In other words, visit the site and be inspired to take that next step and engage with the brand in a real and meaningful way.”

In keeping with the strategic approach, the site features a style gallery, custom pages for both male and female clients, a detailed description of the Blue Image Group process, as well as a bevy of background information about the beginnings and growth of the brand. These features, coupled with Blog and Social Media integration will allow for the Blue Image Group website to grow and evolve with the success of their brand.

“Brian is the most amazing “web guy” around!!! He was able to create the EXACT site that I had envisioned for my business. He is an excellent listener and can interpret ideas and make them a reality. In addition, when I wasn’t sure of certain details, Brain was able to give me his professional and personal opinion. I love that! I was shocked to learn how many clients he has, simply because I received so much personal attention from him. I suspect his other clients would say the same. The whole team at IWD Canada has my 2 thumbs up and I can’t see my business using any other company! I HIGHLY recommend Brian Kumarasamy and IWD Canada for all your web design needs. You will be truly impressed with the exceptional results.” Says Natasha Patten, Creative Director, Blue Image Group.

“Our team was especially proud of the work we did in partnership with Blue Image Group.” Continues Kumarasamy. “We wish them every success in their business and look forward to supporting their brand in its online needs into the future.”

Another happy client. Another great site. Another reason to click!

Signing off until, next time…
The Team @ IWD Canada